Shipping Included on all in-stock food packaging

good natured® Provides High-tech Growers with Plant-based Packaging to Maximize Positive Environmental Impact

September 16, 2021 — (Vancouver, BC) good natured Products Inc. (the “Company” or “good natured®”) (TSX-V: GDNP), a North American leader in earth-friendly plant-based products continues to grow its market traction with fast-growing food producers who are taking a fresh approach to supplying plant-based, nutritional foods to communities across North America. A growing population, changing climate conditions and consumers’ desire to support local suppliers is creating opportunity for innovative food producers to introduce new crops and next-gen sustainable agriculture practices that are easier on the planet than some traditional growing methods.

One customer, Heron Farms in South Carolina, is turning sea level rise into sustainable agriculture, one delicious Sea Bean at a time. Heron Farms is North America’s premiere indoor saltwater vertical farm that grows salt-tolerant crops such as sea beans, sea pickles and sea asparagus using predictive software and cutting-edge automated data collection and analysis methods. At the forefront of sustainable farming practices, Heron Farms distributes to retail, restaurants, and food service industries throughout 14 US states.

“We’re on a mission to solve two of the 21st century’s largest environmental problems, rising sea water levels and excess carbon dioxide. We strategically chose plant-based packaging from good natured® as the best option to extend our brand values beyond the product we produce all the way through to the packaging itself,” explained Sam Norton, Founder and CEO of Heron Farms.

Meanwhile, ColdAcre in Whitehorse, Yukon is taking sustainable growing practices to the next level by providing year-round fresh food and growing solutions for far northern climates. ColdAcre provides wholesale and commercial fresh grown food in plant-based, certified compostable packaging from good natured®, which is distributed through small independent grocers through to large chains, such as Save-On-Foods in the Yukon. ColdAcre is the only year-round food producer of greens in the Yukon and sells their farming system across Canada and the Arctic. Their systems source local jobs, reduce supply chain dependency and bring high-quality fresh produce to communities making them more self-sufficient and sustainable.

“We made it a mandate when we started ColdAcre that we wouldn’t contribute to the single-use plastics problem that’s top of mind for many Canadians. We’ve been very pleased to be able to work with our like-minded partner good natured® as we prepare to triple our production in the coming months and offer our products in plant-based, compostable packaging,” said Tarek Bos-Jabber, CEO of ColdAcre.

The good natured® corporate profile can be found at: investor.goodnaturedproducts.com

About good natured Products Inc.

good natured® is passionately pursuing its goal of becoming North America’s leading earth-friendly product company by offering the broadest assortment of eco-friendly options made from plants instead of petroleum. We’re all about making it easy and affordable for business owners and consumers to switch to better everyday products® made from renewable materials and free from chemicals of concern.

Part of the sustainable consumer goods market, good natured® offers over 400 products and services through wholesale and retail channels, including our own e-commerce stores. From plant-based home organization products to compostable food containers, bioplastic industrial supplies and medical packaging, we’re focused on delivering a great customer experience to make more plant-based products readily accessible to more people as the path to deliver meaningful environmental and social impact.

For more information: goodnaturedproducts.com

On behalf of the Company:
Paul Antoniadis – Executive Chair & CEO
Contact: 1-604-566-8466

Investor Contact:
Spencer Churchill
Investor Relations
1-877-286-0617 ext. 113
invest@goodnaturedproducts.com

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibilities for the adequacy or accuracy of this release.

Cautionary Statement Regarding Forward-Looking Information

Information regarding preliminary revenue and gross margin results contained in this press release may constitute forward-looking information within the meaning of securities laws. By their nature, forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements, or other future events, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statement.

The financial outlook provided in this press release is provided to provide early guidance on the second quarter financial performance of the Company and readers are cautioned that this information may not be appropriate for any other purpose. In preparing the financial outlook, the Company completed an initial review of operations for the quarter ended June 30, 2021, however actual results may differ materially from the financial outlook provided in this press release as the financial outlook has not been audited or reviewed. When relying on the Company’s forward-looking statements and information to make decisions, investors and others should carefully consider the foregoing factors and other uncertainties and potential events. The Company has assumed that the material factors referred to herein will not cause such forward-looking statements and information to differ materially from actual results or events. However, there can be no assurance that such assumptions will reflect the actual outcome of such items or factors.

Other than as required under securities laws, we do not undertake to update this information at any particular time.

Forward-looking information contained in this news release is based on our current estimates, expectations, and projections, which we believe are reasonable as of the current date. The reader should not place undue importance on forward-looking information and should not rely upon this information as of any other date. All forward-looking information contained in this news release is expressly qualified in its entirety by this cautionary statement.