About Us

We’re producing and distributing one of North America’s widest assortments of better everyday products® made from the highest possible percentage of renewable, plant-based materials and no BPAs, phthalates or other chemicals of concern potentially harmful to human health and the environment.

With a growing assortment of over 385 products and services, good natured® creates eco-friendly home and business products, food packaging, restaurant/take-out containers, medical and industrial supplies designed to do good for the planet, good for human health and good for business by driving incremental sales, minimizing waste and reducing environmental impact, all bundled up in a fresh and approachable brand.

Large addressable
market opportunity

Sustainable products within the fast moving consumer goods industry (FMCG) are on track to become a US $150 billion market by 2021 at 4x the CAGR for the overall industry.[1]

Growing demand for better everyday products

All age groups, and especially Millennials and Gen Z, are more aware of the negative health and environmental impacts of hazardous chemicals and non-renewable products and packaging.

Rapid growth characterized by fragmentation

Sustainable FMCG currently has no one established leader. Competitors include small entrants typically focused on one product line and established traditional brands acquiring new entrants to add sustainable products to their assortment.

Increasing regulatory pressure

Bans on chemicals of concern, non-renewable materials and single-use disposables, plus more recent demand for safety, are driving change in how everyday products are packaged and sold.


.The Company currently offers over 385 products
and services across 6 key Business Groups.