Award-winning Vegan and Gluten-Free Bakery Creates Good Karma with Shift to Plant-Based Packaging

April 5, 2023 — (Vancouver, BC) good natured Products Inc. (the “Company” or “good natured®“) (TSX-V: GDNP) (OTCQX: GDNPF), a North American leader in plant-based products is providing Karma Baker, a leading all vegan and gluten-free bakery, plant-based packaging solutions for its nationwide distribution of baked goods.

Karma Baker has taken the nation by storm with their delectable and health-conscious baked goods, thanks to their commitment to sustainability and high-quality ingredients. Despite the challenges posed by the pandemic, Karma Baker rose to the occasion and expanded their reach beyond Los Angeles County, offering nationwide shipping through their own ecommerce site.

To maintain their standards of providing wellness-minded treats with minimal environmental impact, Karma Baker turned to good natured® for their 99% plant-based packaging. These BPI certified compostable products boast a sturdy crush-resistant construction with snug-fit tabs in a deep enclosure, which not only showcases the delicious baked goods in all their glory but also provides reliable protection during shipping. With no chemicals of concern, Karma Baker’s packaging ensures that customers can indulge in their treats with peace of mind, knowing that they are making a positive impact on the environment.

“Choosing plant-based packaging to pack and ship our products safely across the nation is as important as the ingredients we choose to put in our baked goods,” said Celine Ikeler, Founder of Karma Baker. “We wouldn’t want it any other way for our customers, it’s just good Karma!”

The global plant-based food market size is expected to reach $162 billion within the decade according to a report by Bloomberg Intelligence, with more than 50% of millennials trying to incorporate plant-based and unprocessed foods into their diet. As a result, plant-based food businesses are shifting from a niche focus around allergens to reach a greater market of consumers who prioritize great tasting food with less impact on the planet. These wellness-minded, plant-based food companies think about sustainability all through their supply chain to include packaging like those from good natured®.

“We’re excited to provide eco-friendly packaging to Karma Baker who is marrying sustainability with innovation to bring their great products to market in refreshing new ways,” said Paul Antoniadis, CEO of good natured®. “By using their strong influence for positive change, they’re showing how we can achieve big, audacious sustainability goals and maximize our collective positive environmental impact.”

In 2021, Karma Baker was named one of the best vegan bakeries in America by VegOut Magazine, and nominated again in 2023. Furthermore its products are noted favorites of Hollywood clientele.

The good natured® corporate profile can be found at:

https://goodnaturedproducts.com/pages/investor

About good natured Products Inc.

good natured® is passionately pursuing its goal of becoming North America’s leading earth-friendly product company by offering the broadest assortment of plant-based products made from rapidly renewable resources instead of fossil fuels. The Company is focused on making it easy and affordable for business owners and consumers to shift away from petroleum to better everyday products® that use more renewable materials, less fossil fuel, and no chemicals of concern.

good natured® offers over 400 products and services through wholesale, direct to business, and retail channels. From plant-based home organization products to certified compostable food containers, bio-based industrial supplies and medical packaging, the Company is focused on making plant-based products more readily accessible to people as a means to create meaningful environmental and social impact.

For more information: goodnaturedproducts.com

About Karma

Karma Baker is the leading all Vegan and Gluten-Free bakery serving the entire country. Located in Southern California, but specializing is sending their amazing treats nationwide. Having been way ahead of the plant-based curve, they started in 2013 with a small bakeshop that quickly grew to reach hundreds of orders a day. Experience what clean eating can be with their all organic, dairy, egg, and wheat free baking. Have a box of fresh brownies arrive at your door, or surprise someone with a birthday cake everyone can eat. Best of all, you are doing your body, planet, and the animals a favor… and no one will be the wiser. Eat. Good. Karma.

Always Vegan & Gluten-Free (No wheat, eggs, or dairy). We say that upfront because no one believes our stuff is BOTH vegan and gluten free and looks and tastes this good. Well it does and it is. Experience what we call Enlightened Baking. A culmination of consciousness and a loving environment, where we bake, create, get along and actually like each other. Resulting in food that is extraordinary.

For more information: karmabaker.com

On behalf of the Company:
Paul Antoniadis – Executive Chair & CEO
Contact: 1-604-566-8466

Investor Contact:
Spencer Churchill
Investor Relations
1-877-286-0617 ext. 113
invest@goodnaturedproducts.com

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibilities for the adequacy or accuracy of this release