For decades, recycling has been marketed as a solution to the environmental damage of petroleum-based plastic production. Consumers have sorted and separated their plastics from their trash in the hopes that these materials would be repurposed, while simultaneously purchasing new plastic products produced by the same industries touting personal responsibility in reducing carbon emissions via recycling. Unfortunately, recycling has had little effect on the build-up of plastics in our oceans, soil, and landfills while plastic production has grown at a faster rate than any other material since the 1950s. Of over 8.3 billion tons of plastic, only 9% has been recycled. The vast majority of plastic, 79%, is left to amass in the environment and in landfills, while the remaining 12% is incinerated.
Much of the plastic we consume today is single use. From beauty product bottles to food packaging and grocery bags, single use plastic has become a ubiquitous part of contemporary life. Most of these plastics, however, are impossible to recycle, and our capacity to ignore their exponential accumulation is rapidly approaching a tipping point.
A number of nations are working together to implement policies addressing the environmental failures of our current waste management system. In October 2020, Environment and Climate Change Minister Jonathan Wilkinson of the Canadian federal government announced a ban on single use plastics by the end of 2021. This ban encompassed checkout bags, straws, stir sticks, six pack rings, cutlery, and foodware– all products with readily available, environmentally friendly alternatives. Simultaneously, the Canadian government has laid out a vision of developing a circular economy for plastics, with the ultimate goal of achieving zero plastic waste by 2030.
In the United States, a number of states including California, New York, Connecticut, Hawaii, and Oregon have also implemented a network of policies banning single use plastics. Hawaii has also banned a number of non-biodegradable plastics, while The U.S. Plastics Pact Roadmap has defined a series of goals to ensure systemic change in the way we address plastic waste by establishing a list of problematic and unnecessary packaging to eliminate, attending to the lack of corporate incentives in using recycled plastic, and ensuring that 30% of plastic packaging is created from recycled or bio-based content.
Businesses and consumers are now being confronted with the accelerated effects of climate change, and are on the lookout for sustainable alternatives. Companies like good natured Products Inc. (TSXV: GDNP) have led the charge in developing sustainable solutions.
Who is good natured®?
good natured® offers planet friendly, plant-based and affordable alternatives to petroleum based plastics. Unlike petroleum based plastics, which leech a number of toxic, hormone altering substances into our eco-system and into our bodies, good natured® purposefully eliminates BPAs, phthalates, and other concerning chemicals in accordance with California’s Proposition 65, while maintaining a commitment to a circular plastic economy. Most recently, good natured® made headlines for creating the first compostable and microwavable to-go container available in Canada– a breakthrough in sustainable packaging emblematic of their commitment to disrupting the plastics industry with little disruption to accessibility and function.
A cornerstone of the company’s mission is to ensure that sustainable bio-plastics are affordable and easily accessed by small businesses and corporations alike. That’s why good natured® offers every day options including food packaging, disposable take out containers, and a range of home and commercial products, along with the ability to customize its products to fit the needs of a diverse roster of establishments.
What Makes good natured® Different?
Though petroleum based products have saturated the market for decades, the majority of companies producing them have barely grown, and offer little besides their core product. Sustainable product sales in the U.S. are a $128.5 billion slice of a $1 trillion dollar industry, and are quickly becoming more prevalent as alternatives to traditional plastics that threaten both human and environmental health.
good natured® is on a mission to become North America’s primary source of sustainable packaging by leading the industry’s development of bio-plastics and biodegradable packaging while acquiring compatible companies that expand our product offerings, client base, and market reach. Our foundational vision, robust business model, and exceptional management team have developed impressive growth prospects within an industry that had previously all but stagnated. The company has successfully achieved a compound annual growth rate (CAGR) of 153% over the past 6 years, with approximately 50% of that growth coming from organic sales and 50% from the 5 M&A transactions accomplished to date.
The Covid-19 pandemic has brought a visceral awareness of our collective relationship to the earth, and sustainable initiatives will only continue to become political and personal priorities as climate change advances. While many business were forced to close their doors, good natured® sustainable products maintained their foothold, and the company turned over $16.7 million in revenue. Following 3 acquisitions completed over the past year, the company is now on a run-rate of $65 million in trailing 12 months (TTM) revenue. Thanks to state and federal bans of disposable plastic products across North America, good natured® is positioned to cement itself as the primary substitute for petroleum-based, single-use plastic items within the Canadian and US markets.
good natured® is a publicly-traded company. You can view the company’s live stock updates as well as financial information here.